Glossary

Narrowcasting

Showing your own images and information on screens, centrally managed alongside or instead of TV.

Also known as: digital signage, welcome screen

Narrowcasting is your own content on a screen: a welcome message, opening hours, activity programme, menu or safety instructions.

At locations with IPTV, this runs over the same infrastructure. The welcome screen when the TV is switched on is the most common form.

Management is centralised: one change appears on all screens within minutes, or targeted to a single building or audience.

How we apply this

We combine narrowcasting with IPTV, so the welcome screen in your house style is managed in the same environment.

Tell us about your location, we take care of the rest.

A free site survey gives you clarity within a week: what is possible, what it costs and how quickly it can be live.